News: Feel the Beet - liqueur shot on Swedish sugar beet

Sweden Rock and Skånska Spritfabriken release taste explosion on Swedish sugar beet!

Sweden Rock and Skånska Spritfabriken present Feel the Beet , a brand new type of rum-inspired liqueur shot that takes its starting point in Skåne's agriculture rather than from Caribbean plantations. It's all about sugar beets, grown in the heart of Skåne.

Feel the Beet is a cross between a liqueur and a shot. The natural flavor is gently refined with caramelized sugar from Skåne and subtle flavor carriers of Buttery Toffee and Smooth Vanilla.

Marcus Antonsson, Food & Beverage Manager at Sweden Rock Festival: "This is a completely different type of drink than what we have launched before. The idea is that you should be able to drink it as a pure shot, or with complement ingredients that are usually found at home in the fridge or bar cabinet regardless of the time of year. Try it as a Hotshot with coffee and cream!"

Order your bottle at Systembolaget.