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Beyond the stage

Every year, around 40,000 visitors are welcomed to share the experience, the music and, not least, the community. The festival is characterized by humility and respect for each other and the surrounding environment. It is also constantly working for the future. Sustainability, gender equality and the next generation hard rock scene are some of the core projects.

Sustainable is hard rock

In recent years, we have invested in making our sustainability work more structured and purposeful - to create a festival that is not only an experience, but also makes a difference. With an increased focus on sustainability, Sweden Rock becomes both smarter and stronger.

We also have a strong network where we continuously exchange ideas and experiences with other festivals and actors in the industry, not least when it comes to environmental and sustainability issues.